Bitcoin.com Card
Bitcoin.com Card
Incorporating the Debit Visa card feature into the Bitcoin.com wallet app for converting crypto to cash and enabling global spending.
Incorporating the Debit Visa card feature into the Bitcoin.com wallet app for converting crypto to cash and enabling global spending.
Incorporating the Debit Visa card feature into the Bitcoin.com wallet app for converting crypto to cash and enabling global spending.
My role & responsibilities
My role & responsibilities
0 → 1
0 → 1
Research
Research
Information Architecture
Information Architecture
User Flows
User Flows
Prototyping
Prototyping
UI Design
UI Design
User Testing
User Testing
Design Systems
Design Systems
Handoff
Handoff
Overview
Overview
The Bitcoin.com Wallet app, available on iOS and Android, serves over 30 million wallets created. It enables buying, selling, exchanging, and managing cryptocurrencies.
Additionally, the app offers a Bitcoin.com Debit Visa Card feature, allowing users to convert crypto to fiat for spending online, offline, or cash withdrawals globally.
The Bitcoin.com Wallet app, available on iOS and Android, serves over 30 million wallets created. It enables buying, selling, exchanging, and managing cryptocurrencies.
Additionally, the app offers a Bitcoin.com Debit Visa Card feature, allowing users to convert crypto to fiat for spending online, offline, or cash withdrawals globally.
The Bitcoin.com Wallet app, available on iOS and Android, serves over 30 million wallets created. It enables buying, selling, exchanging, and managing cryptocurrencies.
Additionally, the app offers a Bitcoin.com Debit Visa Card feature, allowing users to convert crypto to fiat for spending online, offline, or cash withdrawals globally.
Problem statement
Problem statement
The main task was to create a smooth and straightforward experience for interacting with the card to stimulate users' engagement in the app and increase the number of transactions with cryptocurrency.
The product should be consistent and be in line with the main application.
The main task was to create a smooth and straightforward experience for interacting with the card to stimulate users' engagement in the app and increase the number of transactions with cryptocurrency.
The product should be consistent and be in line with the main application.
The main task was to create a smooth and straightforward experience for interacting with the card to stimulate users' engagement in the app and increase the number of transactions with cryptocurrency.
The product should be consistent and be in line with the main application.
Process
Process
Due to limited resources, I took the initiative to conduct research, user testing and plan the main architecture of the project.
Due to limited resources, I took the initiative to conduct research, user testing and plan the main architecture of the project.
Research the problem
Research the problem
Research the problem
Conducting comprehensive research to better understand user expectations, market trends, and best practices.
Conducting comprehensive research to better understand user expectations, market trends, and best practices.
Conducting comprehensive research to better understand user expectations, market trends, and best practices.
Competitor analysis
Competitor analysis
Competitor analysis
Conducted competitive analysis of 5+ crypto-to-fiat platforms.
User Survey
User Survey
User Survey
Designed user surveys (200+ responses) to identify key pain points.
Staleholder workshop
Staleholder workshop
Staleholder workshop
Led stakeholder workshops to align business & user needs
Key findings
Key findings
Key findings
Bridging the gap between crypto and everyday spending
Bridging the gap between crypto and everyday spending
Bridging the gap between crypto and everyday spending
Painpoints
Painpoints
Painpoints
Non-intuitive UI, complex onboarding and KYC, hidden fees and rates, mistrust of crypto
Features
Features
Features
Familiar UI and UX, Lock card, transactions, top up card, security and control, cashback, loyalty program
Limitations
Limitations
Limitations
Regulatory barriers can slow down new feature adoption.
Ideation
Ideation
Ideation
Focusing on user flows & feature prioritization for MVP
Focusing on user flows & feature prioritization for MVP
Focusing on user flows & feature prioritization for MVP
At this stage, I worked on defining the core user flows and structuring the MVP features based on user needs and business goals.
At this stage, I worked on defining the core user flows and structuring the MVP features based on user needs and business goals.
At this stage, I worked on defining the core user flows and structuring the MVP features based on user needs and business goals.
User Flow Development
User Flow Development
User Flow Development
Mapped out key user interactions for a seamless experience.
Feature Prioritization
Feature Prioritization
Feature Prioritization
Collaborated with stakeholders to define essential MVP functionalities.
Information Architecture
Information Architecture
Information Architecture
Organized and structured content to create an intuitive navigation system.
User testing
User testing
User testing
Conduction unmoderated user testing to test UI and get feedback
Conduction unmoderated user testing to test UI and get feedback
Conduction unmoderated user testing to test UI and get feedback
After finalizing the UI design for all primary flows, we proceeded with usability testing to detect significant bugs and inconsistencies.
To optimize resources, we opted for internal user testing among our company members. Given that many of them were already users of the Bitcoin.com app and experienced with other banking applications, we anticipated valuable feedback and insights on the prototype.
After finalizing the UI design for all primary flows, we proceeded with usability testing to detect significant bugs and inconsistencies.
To optimize resources, we opted for internal user testing among our company members. Given that many of them were already users of the Bitcoin.com app and experienced with other banking applications, we anticipated valuable feedback and insights on the prototype.
Solution
Solution
Based on these previous activities, I designed a set of key features that ensure a seamless, secure, and intuitive crypto card experience.
Based on these previous activities, I designed a set of key features that ensure a seamless, secure, and intuitive crypto card experience.
Based on these previous activities, I designed a set of key features that ensure a seamless, secure, and intuitive crypto card experience.
Seamless signup & instant card access
Seamless signup & instant card access
To enhance the user experience, we optimized the KYC verification process and ensured instant access to a virtual card immediately after registration
To enhance the user experience, we optimized the KYC verification process and ensured instant access to a virtual card immediately after registration
Onboarding
Indentity verification
Start using card
Main card screen – designed for instant access
Main card screen – designed for instant access
The primary goal of this screen was to ensure that every key feature is accessible in just one tap, making it easy for users to manage their card effortlessly.
The primary goal of this screen was to ensure that every key feature is accessible in just one tap, making it easy for users to manage their card effortlessly.
Virtual Card
Physical Card
Locked Card
Seamless card top-up
Seamless card top-up
To ensure a smooth funding experience, we designed a fast and intuitive top-up flow with full transparency
To ensure a smooth funding experience, we designed a fast and intuitive top-up flow with full transparency
Top Up Card
Confirm Top Up
Top Up Processing
Instant access to card settings
Instant access to card settings
To enhance user control and flexibility, we designed a streamlined settings section for quick access to key card functions
To enhance user control and flexibility, we designed a streamlined settings section for quick access to key card functions
Bitcoin.com Cards
Virtual Card Settings
Card Limits
Transaction history
Transaction history
To improve transparency and usability, we designed a streamlined transaction history with a clear status system
To improve transparency and usability, we designed a streamlined transaction history with a clear status system
Transaction List
TX Details - Top Up
TX Details - Payment
Outcome
Outcome
As the sole designer on this project, I collaborated closely with the team lead to deliver a fully functional MVP for both iOS and Android.
As the sole designer on this project, I collaborated closely with the team lead to deliver a fully functional MVP for both iOS and Android.
The project covered end-to-end design, from KYC integration to feature rollout and marketing materials for launch.
The project covered end-to-end design, from KYC integration to feature rollout and marketing materials for launch.
Rollout of card functionality (close beta-release)
Rollout of card functionality (close beta-release)
Rollout of card functionality (close beta-release)
Seamless KYC integration to ensure compliance
Seamless KYC integration to ensure compliance
Seamless KYC integration to ensure compliance
iOS & Android versions developed and optimized
iOS & Android versions developed and optimized
iOS & Android versions developed and optimized
Designed promotional materials for marketing launch
Designed promotional materials for marketing launch
Designed promotional materials for marketing launch
Let’s make something great together
Let’s make something great together